Fragrance Library

Fragrance Library is an interesting perfume company which provides various smell types from natural and daily objects. I love this brand so much that I want to redesign its visual identity and package. How to visualize the imagery of the invisible fragrance is the biggest challenge.

Chemically, every smell is produced by special molecules, which are messy individually but unified with regularity on the macro. So I used parametric technology to design different grids of rectangles with different rotations and colors to portray the features and feelings of the varied perfume.